Amazon 4-star opened it’s doors in September 2018. Over the course of a few months, our creative team was tasked with building a store and brand from the ground up. I touched nearly every piece of creative that we added to our store, totaling over 475 unique assets. My creative was one of the first things customer’s saw after Amazon announced it’s launch and was front and center in many press releases spanning from Amazon.com to the Wall Street Journal to the Seattle Times.
Some key responsibilities included: Conception and production of all in-store creative (wayfinding, digital signs, merch cards, etc), drove efficiency by parterning with key marketing stakeholders to templatize our digital screens, support in building the Amazon 4-star brand and logo, and lead designer on multiple iterations and re-designs of overall creative to present to senior leadership, including Jeff Bezos, leading up to launch.