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amazon books

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amazon books - physical retail

Amazon Books integrates offline shopping with the benefits of the Amazon.com community to help you find items you’ll love—books, devices, toys, games and more. As one of two designers on the Amazon Books team, I own over 400 unique pieces of creative per quarter, spanning both printed and digital mediums. I regularly collaborate with key stakeholders in merchandising and marketing to ensure that we are creating a great customer experience and effectively communicating Amazon’s best products and deals. End to end I own the project management, conception, execution and presentation of various creative.

press

Amazon Books website
Geekwire

 
In 2017 Amazon added new members to the Alexa family: Echo Show, Echo Plus and Echo Spot. Growing a family of two to a family of five in less than 3 quarters called for a re-design of our family tables in store. I lead the concepting, cross-functional stakeholder and leadership buy in and final execution of these signs across multiple stores throughout the United States.

In 2017 Amazon added new members to the Alexa family: Echo Show, Echo Plus and Echo Spot. Growing a family of two to a family of five in less than 3 quarters called for a re-design of our family tables in store. I lead the concepting, cross-functional stakeholder and leadership buy in and final execution of these signs across multiple stores throughout the United States.

The Fire Tablet family refreshed throughout 2017 and 2018. I was tasked with finding a way to communicate to customers the nuances between each device as well as their “why-buys” and incorporate these onto one sign. I created icons for each devices individual key factors (i.e. Biggest screen) based on inputs from the Amazon.com device team and created a visually interesting, yet clear way of displaying all 5 devices in one small space.

The Fire Tablet family refreshed throughout 2017 and 2018. I was tasked with finding a way to communicate to customers the nuances between each device as well as their “why-buys” and incorporate these onto one sign. I created icons for each devices individual key factors (i.e. Biggest screen) based on inputs from the Amazon.com device team and created a visually interesting, yet clear way of displaying all 5 devices in one small space.

Mother’s Day 2018

I led the design exploration, concepting and execution of Mother’s Day 2018 in our nationwide stores. By partnering with key stakeholders throughout Amazon Books, I was able to create a visually interesting concept that was anchored in the window signage and carried throughout the store, one of the first times we have done that in store. This was done in two ways: one, with a theme centered around different types of “moms”: Book lover, tech savvy, kitchen connoisseur, creative genius or entertainment seeker. The other way was creatively, with an infinite watercolor concept in which the watercolor background spanned the entire window front.

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