amazon physical retail digital
Amazon physical retail owns three different channels: Amazon Books, Amazon 4-star and Amazon Pop-Up. I regularly partner with our digital marketing lead and senior leadership in order to understand goals. Metrics available upon request.
In May 2018 leading up to Father’s Day I lead the re-design of our Amazon Books landing page. I focused on creating a clean, digestable website where customers could go to find their stores and learn of in-store events. Additionally, I proposed and helped launch event specific pages that further drove awareness of in-store events and leveraged Amazon physical retail stores as the optimum place to browse, discover, purchases gifts and test drive devices.