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personal projects

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At night I run a small design studio serving those in the wedding industry, both bride and creative business (photographer, wedding planners, florist, etc) alike. In 2019 I am launching phase two of my business that better supports other creatives through design, marketing, copywriting and branding. My hope is that my work empowers others in a creative capacity so they can better serve their clients. I offer packages that are robust, custom, and encompass a goals-driven approach.

personal projects

A collection of works of passion projects or creative from my small design studio servicing the wedding industry, Alba Design.

press

Unique Wedding Invitations: Shillington Design Blog
20 Amazing Designers from Shillington

 

City of Leeds | Re-branding, print campaign & app

The city of Leeds, England was seeking a rebrand to boost tourism. A town with stunning architecture was rigidly divided between the suits of their thriving financial district and the "rowdy" university students. I wanted to promote the unity and energy that courses through the city’s Yorkshire roots, capturing the city’s pride not only in it’s buildings, but it’s people, markets, museums and bar scene.

I centered around a tone of voice and typography campaign that featured sentences with “hidden” Leeds, as well as a fresh, upbeat, modern color palette and type face. These sentences promoted not only targeted messages that highlighted various aspects of Leeds, but also finding the hidden gems littered about the city.

I centered around a tone of voice and typography campaign that featured sentences with “hidden” Leeds, as well as a fresh, upbeat, modern color palette and type face. These sentences promoted not only targeted messages that highlighted various aspects of Leeds, but also finding the hidden gems littered about the city.


Genworth
Financial | Newsletter design & layout

Genworth was looking to send out it's quarterly newsletter but wanted to give it a edgy yet corporate update. After reading through the proposed copy, I began to play off the three main messages: connection, investment and streamlined.

By pulling the element from inside the type package out to adorn the edges of pages I was able to create an "edgy" element, while still maintaining a clean, streamlined and corporate layout.

By pulling the element from inside the type package out to adorn the edges of pages I was able to create an "edgy" element, while still maintaining a clean, streamlined and corporate layout.

Using these keywords I created a custom typeface that showed lines connecting and intersecting inside the letters. This type package played on Genworth's mission to connect and invest with their clients.

Using these keywords I created a custom typeface that showed lines connecting and intersecting inside the letters. This type package played on Genworth's mission to connect and invest with their clients.


Hone | Courier app concept, development & design

Couriers spend their days surrounded by uniforms, anonymity and bland colorings, I wanted to spice up their work life with a vibrant, easy-to-use, on the go application that was intuitive to them and their work. This app features cues from their pre-existing visual language (crumpled paper, stamped effects, maps), as well as an in-app feature allowing them to easily sync their deliveries.

When an incoming delivery is looming, Hone begins playing motivational playlists such as Speed Demon all while feeding them directions, ensuring that deadlines are met and dance parties are had!

When an incoming delivery is looming, Hone begins playing motivational playlists such as Speed Demon all while feeding them directions, ensuring that deadlines are met and dance parties are had!