A collection of works of passion projects or creative from my small design studio servicing the wedding industry, Alba Design.
City of Leeds | Re-branding, print campaign & app
The city of Leeds, England was seeking a rebrand to boost tourism. A town with stunning architecture was rigidly divided between the suits of their thriving financial district and the "rowdy" university students. I wanted to promote the unity and energy that courses through the city’s Yorkshire roots, capturing the city’s pride not only in it’s buildings, but it’s people, markets, museums and bar scene.
Financial | Newsletter design & layout
Genworth was looking to send out it's quarterly newsletter but wanted to give it a edgy yet corporate update. After reading through the proposed copy, I began to play off the three main messages: connection, investment and streamlined.
Hone | Courier app concept, development & design
Couriers spend their days surrounded by uniforms, anonymity and bland colorings, I wanted to spice up their work life with a vibrant, easy-to-use, on the go application that was intuitive to them and their work. This app features cues from their pre-existing visual language (crumpled paper, stamped effects, maps), as well as an in-app feature allowing them to easily sync their deliveries.